Shaun White Welcome To My World
- Branding
- Motion
Client : Red Bull
Agency : Sauce Creative
Role : Concept, Identity, Art Direction, Design
30 second spot leading up to the X-Games. The brief was to connect Shaun White with Red Bull by creating a snapshot of Shaun's world and his pedal to the metal lifestyle. Conceptually, we chose a monochromatic palette to represent the duality of which he lives, breathes, and dominates in the realm of skate and snow; the only color being that o the Red Bull logo. The main creative challenge was working with limited live action assets and the fact that "Joker & the Thief", by Wolfmother, was not locked down as the track until near the end of animation and compositing. Naturally, this added a layer of complexity throughout the process. We had a production schedule that was just over five weeks, and completed the post-production/animation with three After Effects and one Maya artist.