Red Bull Surfing
- Branding
- Interactive
Client : Red Bull
Agency : Sauce Creative
Role : Concept, Identity, Art Direction, Design
For this campaign, we played off of the idea that the Red Bull team is comprised of the "Most Wanted" surfers in the world. They are always escaping deep barrels, slashing lips, or stealing titles. They are the unusual suspects.
An important factor in creating this identity was taking ownership of Red Bull red which is a unique PMS not like most reds. We did this by desaturating all imagery and expanding the red estate in the logo. Branding took the form of print collateral, online flash banners, a website, broadcast, stickers, and outdoor.