Red Bull New Year No Limits
- Branding
Client : Red Bull
Agency : Sauce Creative
Role : Concept, Identity, Art Direction, Design
Every year they do something new, something big. In Vegas, Maddo did a 100 foot step up and Rhys Millen back flipped a truck. Pastrana launched a rally car 269 feet off the Pine Street Pier, in San Diego, onto a floating barge. This next year, they were going to launch a snowmobile some ungodly distance before Levi Lavallee injured himself. He'll be back, as will Red Bull with something even gnarlier I'm sure.
We revamped the original logo and created a fresh look and feel for this event; then proceeded to brand the shit out it. Print, online, the event, the vehicles and athletes themselves. Everything. I bet there will be residue from these New Year No Limits events lingering eons down the road for some distant life form to find.