Mountain Dew Throwback
- Illustration
Client : Mountain Dew
Agency : Motive
Mountain Dew Throwback Spotting was a series of mini-challenges that asked participants to submit original photos of kitschy, crazy, or just plain cool stuff from the retro age. The point of the game, as usual, get as many eyeballs as possible. The mechanism - drive traffic through a micro-site and a Facebook fan-page. Here are some custom graphics I did for the limited-edition Dew gear.