Experiential sampling vehicle with custom wrap illustrating the World of SoBe. With the positioning of “Try Everything”, SoBe literally intended for their consumers to try it all. Each and every one of their 31 flavors to be specific. At the same time, SoBe encouraged people to get out of their comfort zone and try new things. Don’t hold back. Life is short. Try Everything.
I wanted to create something that would be fun for the viewer to explore up close while still appealing to a spectator further away as the vehicle drove down the road. There was even an illustration of product on the roof to be seen from above as this particular vehicle toured around the streets of New York.
This is my illustration of what the World of SoBe could be with type and imagery representing what it is to fall in love, pursue passion, travel the world and explore new adventures; there’s a traveling gnome rocking the yuke, origami birds kissing for the first time, and even someone breakdancing on a cow, anything is possible.
Role: Design, Illustration, Content Capture