When SoBe launched its new “Try Everything” positioning in 2011, they hit up Motive to help bring the mentality to life in cities across America. Our answer: a fleet of epic experiential sampling vehicles inspired by the culture of their destinations, each fashioned to offer a unique “Try Everything” experience.
To kick off the promotion, we teamed up with Chase to paint a 70’s Scout live while we sampled beverages for two days on the Venice boardwalk. This vehicle would go on to tour the west coast sampling tasty beverages while giving tasters the opportunity to silk screen a fresh design onto a tee.
Role: Art Direction, Content Capture