Back in the day, I had the pleasure of designing Arbor’s Slater Series Koa Longboard. For this wooden shred sled, I focussed on bringing a few of Kelly’s favorite things together: travel, surf, and music with a custom hand drawn scene plopping the viewer right into Kelly’s world. Sitting back and watching perfect waves roll in as the tide begins to push. Fingers warm on the yuke. A fresh offshore breeze. Tripping on that morning-sesh backdoor barrel.
Arbor put together a good board and teaming up with Slater was the right call. Immediately, everyone wanted one of these things and the Slater Series board became the most sold long board in the history of long board selling.
Drawing perfect waves is indeed a valued use of time. Draw at least one perfect wave a week.
Role: Graphic Design, Illustration