We were tasked with developing the Red Bull Surfing brand. The Red Bull Surf team is comprised of the most wanted talent in surfing. These unusual suspects are known for slashing lips, sneaking through backdoor sections, stealing titles, and destroying the competition. We had to deliver a complete multi channel brand direction that was equally fresh. We provided the overall creative direction, art direction and identity for digital, field collateral, online ad units and a :30 broadcast spot.
Role: Art Direction, Lead Design