A small team of us were tasked with the redesign of Native Eyewear’s ecommerce web experience. The goal was to increase online sales with a streamlined path to purchase. The key to improved user experience was a mobile first approach and progressively enhancing for larger viewports. We stripped away all unnecessary elements and focused on two clear consumer paths leading to purchase or brand/product info.
Interactive wireframes were crucial not only in our own understanding of how the content was interlinked and how the content would respond in a fluid environment, but key for the development team in understanding the site architecture and flow.
Role: Art Director, UI/UX